International Design House Henry Roth announced today that it is embracing 2012 as The Year of Personalization for Brides with a new one-on-one consultation service that extends from buying a dress through to down the aisle in select locations in the US and Australia.

Normally the Henry Roth Design Studio both in Australia and the USA are turning up the volume by offering a unique, cutting edge and distinct difference between buying online and personal customer service.  Starting today any bride who books in for Trunk Shows or Designer Days in either Australia or the USA will meet with Henry Roth who will provide the bride with his private cell number and email address which enables access by the bride directly from buying the dress until the bride reaches the top of the aisle.

“The trend for 2012 is all about personalization,” said Henry Roth.  “When a woman chooses a dress, it’s truly a passionate, emotional and life-changing experience. By creating a one-on-one relationship between design-house and bride-to-be, we’re forging a personal connection that makes the whole experience that much more magical.”

Brides buying online have stories of dresses that are ill fitted, ill made and don’t necessarily arrive on time.  The Henry Roth studio wanted to make a major statement of difference in choosing a wedding gown from Henry Roth.  The company believes it is almost like ‘Gown Insurance’.

“When you buy Henry Roth, you’re not just buying a dress, you’re buying an experience,” added Roth. “We work closely with each bride to deliver the best service possible, along with a dress that is truly special and unique. And we let our clients know that no matter where their wedding journey takes them, we’re with them every step of the way. It’s the antithesis of corporatization, and we think, the wave of the future for the modern bride.”