Renowned Fashion Design House Now Offering 1:1 Consultations in US and Australia
(Trunk Shows and Designer Days get a whole lot more personal)
International Design House Henry Roth announced today that it is embracing 2012 as The Year of Personalization for Brides with a new one-on-one consultation service that extends from buying a dress through to down the aisle in select locations in the US and Australia.
Normally the Henry Roth Design Studio both in Australia and the USA are turning up the volume by offering a unique, cutting edge and distinct difference between buying online and personal customer service. Starting today any bride who books in for Trunk Shows or Designer Days in either Australia or the USA will meet with Henry Roth who will provide the bride with his private cell number and email address which enables access by the bride directly from buying the dress until the bride reaches the top of the aisle.
“The trend for 2012 is all about personalization,” said Henry Roth. “When a woman chooses a dress, it’s truly a passionate, emotional and life-changing experience. By creating a one-on-one relationship between design-house and bride-to-be, we’re forging a personal connection that makes the whole experience that much more magical.”
Brides buying online have stories of dresses that are ill fitted, ill made and don’t necessarily arrive on time. The Henry Roth studio wanted to make a major statement of difference in choosing a wedding gown from Henry Roth. The company believes it is almost like ‘Gown Insurance’.
“When you buy Henry Roth, you’re not just buying a dress, you’re buying an experience,” added Roth. “We work closely with each bride to deliver the best service possible, along with a dress that is truly special and unique. And we let our clients know that no matter where their wedding journey takes them, we’re with them every step of the way. It’s the antithesis of corporatization, and we think, the wave of the future for the modern bride.”
About Henry Roth
Henry Roth creates stunning, chic and affordable couture wedding dresses and gowns that combine international style with exceptional pricing. With nearly 60 years of dressing women for their most beloved special occasions, Henry Roth is a global leader in the bridal market, known for its exclusive designs, exceptional one-on-one service, and creating personal connections with each and every customer. Featuring studios in both Sydney, Australia and New York City, the studio’s work is available at an exclusive and highly selective number of retail stores, in the US, Canada, and Australia. For more information, please visit www.henryroth.com.
Henry Roth is also an internationally renowned fashion commentator and TV host. His work includes: Style Court Judge (Style Network, US); the original mentor on Project Runway Australia (seasons 1 and 2); Beauty and the Geek (Australia). Henry is also the Today Show (Australia) Fashion Editor.
Here at Henry Roth, we pride ourselves with being on-trend and appealing to all brides.
When it comes to weddings, one thing is timeless–wedding dresses are typically a variation on white. However, you only have to look through your parents’ generation’s wedding pictures to know that bridal gowns are as much about trends as any other part of fashion. And this year, we are most inspired by the classic and elegant gown worn by Catherine Middleton, Duchess of Cambridge last April, which was a huge departure from the dress worn 30 years earlier by her husband’s mother, Lady Diana Spencer.
So, without further adieu, what can we look to this year?
Lace, whether it is chantilly, Alencon, Duchesse Guipure, or ribbon, lace is a traditional bridal fabric that we are looking to use in new and exciting ways. And worn, a la Kate, you capture one of the season’s biggest bridal trends–lace sleeves. Our Darcy gown is all about the Alencon lace in which it is constructed.
Illusion-style necklines. This is where a sheer, delicate, and often embellished layer of fabric veils skin that would otherwise be exposed. Our take? Kara.
Color, is beginning to make an appearance in bridal gowns and, indeed blush gowns are a budding trend for 2012. But while many brides who look to color will implement subdued colors into their gown, there are others who opt for rich and vibrant hues. To bring color to your gown, you can go all out or look to incorporate it in accents on sashes, bows, embroidery, hems, necklines or beading. Love this look? Take a look at Kerri (which also, incidentally, incorporates another big trend–two-tiered skirts.)
Modern silhouettes with a nod to vintage. Our signature look is “future vintage” so take a look through our collection and you will be perfectly on trend with any gown you choose!
Whichever look you choose, one thing’s for certain, you are bound to rock your frock.
Until next time,