When Roth's Rule... Secrets of a Sister and Brother Design Team!

We are Australians by birth, New Yorkers by being engulfed here!
Three generations of bridal tradition.
The Second World War that left our family with only dreams.  Michelle, myself and our sister Lilian were raised to only respect equality and to always celebrate new chapters.
So can you imagine the chapters of brides and their new beginnings.  We are surrounded with the honor and privilege of creating a gown, the herald of new beginnings.  It is really so cool and so touching.  Yet it is also so real!  What a relief no more cookie cutter anything!

So, we are asked so often, how is it possible?
You know… working, designing, styling and managing a bridal business in the heart of Manhattan ... with your own sister. 24/7!  What about arguing?
I am sorry, but there is no soap opera here!
Michelle is a deep well of wisdom.  Split second decisions are delivered with a subtle smoothness. Determined as our head designer and feminine as she has never lost the Australian allegiant poise.
Of the two of us she is far more considered, cautious, refined.
With our parents as bridal designers Michelle has natural instinct and intuition for what she feels to be beautiful.  Michelle absorbs.  She always looks for the way ahead.

Mixed with this sense of classic elegance and sophistication is me, Henry Roth.
I am most energetic first thing in the morning. Concepts are born every minute!
I am more instantly gregarious and more "street".  I’m into Bling and Zing!
Michelle loves the Opera, I love Hip Hop.
Michelle loves art galleries and museums, I am a member of rap poetry.
Michelle loves clean fresh food, she’s a vegetarian, I am a voracious carnivore.
Michelle loves watching ice hockey and basketball, I dislike organized sports.
And yet together we bring to our dresses energy and diversity with passion.

We thank you for sharing your dreams with us, as you get ideas and inspirations, and hopefully your dream dress designed by Michelle & I.   

Whatever the path, keep the most important thing in perspective, your love together, your family and his family. The new reality is your reality!